This blog is the second in a series of posts outlining how to “Tell Candidates What They Really Want To Know: A step-by-step guide to storytelling for recruiting” a collaboration between Zoomforth and Job Portraits.
If you’ve finished your worksheet, you should now have a good sense of what makes your company unique or exciting to work for—but you’re not done yet. In recruiting, a one-size-fits-all story rarely fits anyone just right. Candidates care about your employer story only insofar as they can see themselves as a part of it. To grab the attention of busy, high-demand candidates, your story needs to feel like it’s speaking specifically to them.