I like to consider product marketing pitches, recruitment outreach, or employee engagement emails each a different flavor of a “business stories”. Most business communication tasks require a compelling narrative to influence and build a relationship with an audience. Traditionally, these stories are conceived of and crafted by a single person or team. However, in the past two decades, the internet has connected storytellers to the subjects of their stories, introducing new voices and mediums to storytelling. To “crowdsource” a story means to solicit content from a group, and at its best, crowdsourcing brings more creativity, authenticity and perspective to your communications. But it’s no small challenge to harness the narrative power of groups.