If you’ve been following our last few posts, hopefully you’ve gathered the key components for a few targeted stories that are polished and ready to go public. Now comes the really creative part: deciding which types of content will best bring your story to life.
Videos, text, and photos are the basic units…but should you gather content from team members or work with professionals to create polished assets? And which format plays best on the platforms used by your target audience?
These are big questions. Professional storytellers have written literally hundreds of books on these subjects. Although we can’t cover every base in a single blog post, we have outlined the pros and cons of core content types—plus examples—within the context of recruiting.