Creating an effective design brief for a digital sales proposal

In this guide, we set out what you need to know to create a strong design brief. By creating the best brief you can, you’ll empower your designers to deliver their best work.


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Setting up a team to manage your content experience workflow

In this mini-guide, we’ll be looking at how to set up your team from an administrative standpoint for content creation success. You’re going to need the right people doing the right things. Where can they be found? What players are essential on the team? And how can they be managed, particularly now when so many teams are fully distributed?


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Five UX Rules For Designing Beautiful Digital Sales Proposals

If you’ve been asked to draw up a digital sales proposal, then paying attention to good user experience (UX) design is important.

By sticking to a small number of rules, you can make sure that your audience finds the great content in your digital sales proposal easy and enjoyable to read.


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7 things to look for in an interactive content platform

If you are thinking about purchasing an interactive content platform (sometimes known as a content experience platform) for your organization then it’s important to choose wisely.

Here are 7 things to check when choosing a content experience platform.


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How to influence a potential customer that you’ve never met

If you’re currently putting together remote sales proposals, then — as we’ve discussed before — you’ll want to make sure that your content comes across as personalized and authentically as possible.

This post will help you to do just that.


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Building a business case to purchase a content experience platform

In this article, we present some helpful reasons you can offer to your team to make the case for an exciting new content experience platform that will empower you to make the most of your online presence.


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What makes a content experience effective?

How do you create an effective content experience? Here's our how-to guide and best practices.


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Using microsites for account based marketing

Account based marketing (ABM) is an effective means of targeting individual accounts, or a set of them, rather than an entire market. ABM is more than just a buzzword — it’s a total re-invention of the typical marketing paradigm that involves laser focusing on a few high priority prospects rather than giving passing attention to many at a time.


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