What makes a content experience effective?

How do you create an effective content experience? Here's our how-to guide and best practices.


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Using microsites for account based marketing

Account based marketing (ABM) is an effective means of targeting individual accounts, or a set of them, rather than an entire market. ABM is more than just a buzzword — it’s a total re-invention of the typical marketing paradigm that involves laser focusing on a few high priority prospects rather than giving passing attention to many at a time.


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Taking your sales presentations online – design dos and donts

Both microsites and static resources can be deployed effectively during remote sales engagements. In fact, static content can be interspersed throughout microsites. Knowing when to use which depends on whether the audience is going to read your text in a linear or non-linear fashion.


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Sales in the time of COVID-19

Maybe discretionary spending is a little lower, and as a result perhaps our sales cycle is a little longer. And maybe this really is the end. The end of transactional, impersonal selling, and the beginning of a type of sales where we lean into our humanity and understand each other a whole lot better.


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How to maintain the human touch when in-person pitches aren’t possible

Learning how to become an effective remote pitching team isn’t quite as simple as setting up a webcam and microphone at your workstation. We’d like to provide some guidance for how companies can effectively bridge the divide and make remote client meetings as effective and streamlined as possible.


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