win more RFPs with microsites

How to make an online proposal with a microsite

win more RFPs with microsites

A microsite is a great way to make an online proposal. It’s quick and easy, and you can include all the information your client needs in one place. Plus, a microsite is easy to share with potential clients. 

To make an online proposal with a microsite, you need two things: the content you want to include, and a microsite builder.

Deciding on the content you want to include means…

  1. Defining the prospect’s problem and your proposed solution.
  2. Defining your proposed deliverables and your success criteria.
  3. Outlining your project schedule and budget.
  4. Adding a call-to-action.

Using a microsite builder to create your online proposal means…

  1. Choosing a template.
  2. Adding your content (based on the list above).
  3. Creating a custom URL.
  4. Proofreading and checking your site before publishing.

As you can see, making a microsite requires various steps in order to do it successfully.

This article will explore how to make an online or digital proposal using a microsite, and show you some key examples of online proposal creation templates.

How microsites are online, interactive proposals

Online proposals are not only easy to make, but they’re also interactive. You can include videos, images, and infographics in your microsite proposal that help explain your solution to the client’s problem. Plus, you can use a microsite to track how many people have viewed your proposal and whether or not they’ve downloaded it. 

A proposal is a document submitted to a prospective customer. It’s a sales pitch intended to persuade the potential client to hire for professional services such as accountants.

An online proposal using a microsite is essentially a website that’s been created for the sole purpose of pitching a product or service. It’s a way to demonstrate previous projects for customers – which, in effect, shows why you’re the best firm for the job. 

Microsites typically comprise six to seven pages worth of content. It includes all the key information about your proposal, such as: 

  • The problem you’re solving
  • Your solution
  • Your deliverables
  • Your project schedule
  • Your budget
  • Your team
  • Your qualifications 

A major benefit of having your proposal via a microsite is that it’s still pretty unconventional.

One of the most, if not the most, common methods for sending a proposal is using a PDF or slide deck.  While those types of proposals are functional, microsites give proposal senders the opportunity to make the proposal more engaging

Distinguishing yourself from others with a microsite as a proposal can lead to your intended outcome: booking more deals. That’s why firms as large as PwC believe that microsites are an effective way to engage with a target audience.

Additionally, microsites are easy to share with potential clients. All they need to do is click on the link, and they’ll be taken to your proposal. A microsite is also easy to track. You can see how many people have viewed your proposal and whether or not they’ve downloaded it. This information can be helpful when you’re trying to close a deal. 

The benefits of using a microsite for your proposal include: 

  • They’re easy to make
  • You can include all the key information in one place
  • They’re easy to share
  • You can track how many people have viewed your proposal

Finally, firms can easily reuse proposal content on microsites to send out future ones. Microsite templates make microsites easy to duplicate while standing out from the crowd. A microsite is much more intriguing than a simple contract template, which everyone uses.

Microsites provide a convenient way for you to share your proposal with potential clients. All they need to do is click on the link, and they’ll be taken to your online proposal. 

How to make a business proposal online with a microsite

A microsite is also a great way to present previous work from current or old customers in order to get new clients. 

When you create a microsite for your business, you can include a portfolio of your previous work, testimonials from happy clients, and information about your team. 

Here are some key sections to include when creating your proposal using a microsite.

Decide what content you want to include on your microsite

When you’re creating a microsite for your business, you need to decide what content you want to include. This might be documents, video, audio, news feeds, interactive graphs, and charts. All kinds of dynamic content can be added.

Define the problem and your proposed solution

The first step to any proposal is defining the problem. 

What problem are you solving for your client? Once you’ve defined the problem, you need to state your solution. How are you going to solve the client’s problem? This sounds pretty obvious but it is amazing how often this part is missed.

Define your deliverables and success criteria

What deliverables will you be providing to the client? And what success criteria will you establish? You need to make it very clear what the client will be getting for their money (and, perhaps, what is out of scope).

Outline your project schedule and budget

Next, you need to outline your project schedule and budget. When will the project start and end? And how much will it cost? 

Other information

It’s a good idea to include your qualifications (social proof, like testimonials from past clients, can be very compelling) along with biographical information about your team.

Choose a template

The next step is to choose a template for your microsite. The microsite platform you use will likely have a number of options to choose from. 

Create a custom URL

Once you’ve added your content to your microsite template, you need to choose a custom URL. This is the link that people will use to access your site.

Track your results

Once you have shared your microsite link with your prospective customer, the last step is to track your results. You can see how many people have viewed the site, what they looked at, and whether or not they’ve downloaded your proposal or any other documents you provided. This information can be helpful when you’re trying to close a deal.  

tablet showing analytics results of a microsite

By following these steps, you can easily create a business proposal online with a microsite. 

Online proposal microsite examples

Online proposals are used daily by professional services firms to close new businesses. 

Some companies go above and beyond when it comes to their proposal sites. They use them as an opportunity to showcase their brand and what they can do. Below you can find a few examples of awesome online proposal microsites. 

cell phone and tablet showing a screenshot of the home page of a proposal microsite

cell phone and tablet showing a screenshot of the home page of a proposal microsite

Creating microsites for your proposals is advantageous for particular industries. Here are a few examples below. 

  • Law Firms
  • Accounting Firms
  • Telecom Providers
  • Multi-Data Cloud Platforms
  • Human Resource Firms
  • Property Platforms

For all of these professions,  a microsite is a great way to present their work, list their services, and include a call to action for potential clients. 


Online proposals using microsites can be a great way to close new business deals.

If you’re looking for an easy way to create a business proposal that stands out, then a microsite is the perfect solution. 

By following the steps outlined in this article, you can create proposals that will help you close more deals. 

Interested in using online proposals for your potential customers? We’ll show you how easy they are to create. Just fill out this short form.

What is a microsite and how to create one

Microsites are often used to promote specific products or services or target a particular audience. They can also be used to test new ideas or strategies before rolling them out on your primary website.

A microsite is a separate web page or group of pages designed to achieve a specific use case. At Zoomforth, companies use microsites to showcase digital sales proposals, learning portals, event sites, and client experience sites. 

Creating a microsite is easy – all you need is a domain name and web hosting. 

The critical thing to remember when creating a microsite is that it should serve a specific purpose. Your microsite should also be easy to navigate, and it should be well-written and rich in relevant content. 

This article will explore what a microsite is, compared to a traditional website, and detail the process behind creating and hosting a microsite. 

What is a microsite?

The goal of a microsite is to provide a platform for specific personas to discover your business. These personas can range from prospects, current clients, and job candidates to employees. 

A microsite is a branded content site outside of your company’s website. 

Microsites will usually sit on a subdomain or your main domain and have their own unique URLs. This makes the microsite even more special for the target audience that’s using it.

The goal is to provide a laser-focused experience. A microsite is a great solution when you need to: 

  • Promote a new product or service 
  • On-board new employees to your organization
  • Showcase a business proposal in response to an RFP
  • Give info to job applicants about working at your firm

Having a microsite is helpful since it allows visitors to obtain information about an occasion or campaign in one location rather than having them dig all over your website.

Multiple situations would warrant the use of a microsite, including but not limited to: 

  • A brand that wants to build a website for a specific product or service
  • Recruiting teams looking to manage targeted career sites
  • A company that wants to generate leads for its sales team 
  • An organization that wants to capture employee data through surveys or signups 
  • A business that wants to conduct A/B testing 
tablet and cell phone showing a microsite home page

Microsite vs. website

Microsites are used to eliminate distractions and focus on a specific item. However, microsites may include links to publications, blog entries, company news, updates, and so forth. The beauty of microsites is that they are more focused on a certain goal yet can include rich media to make the experience luxurious.

Some of the main differences between microsites and websites include:

  • Microsites are not the primary site for a business. They are usually less than ten pages long, but they can be as many pages as you want. 
  • Microsites frequently have their own domain (e.g.,, but they may also be hosted on a sub-domain (e.g.,
  • Microsites are generally used for short-term campaigns or purposes. They are not meant to be permanent like websites, but can have a permanent shelf-life if you want. 

The main difference between a microsite and a website is that a microsite is usually created to support a specific campaign or product. In contrast, a website’s purpose is more general. For example, if your company offers multiple services, each with its own microsite, your main website would likely be used to provide general information about the company, while the microsites focus on individual services. 

Microsite examples for products & brands

Microsite creation is a popular solution for businesses with multiple products and services. Nike, Coca-Cola, Ford, and Apple are just a few well-known brands that have created microsites to support specific product lines or marketing campaigns. Let’s look at some particular examples of microsites and the benefits that various companies have seen from creating one. 

Microsites in the accounting industry

Zoomforth assisted a Big Four accounting firm to create a more impactful way to engage in the sales cycle and showcase their digital DNA. Many of their rivals were not only providing comparable services, but they also appeared to be identical in terms of their sales approach. 

The accounting firm used Zoomforth to create microsites for delivering proposals, enhance and centralize ongoing project delivery, and help and educate the staff by creating repositories for internal use.

Some of the results included: 

  • Increased sales conversions
  • Increased audience engagement
  • Year-over-year growth, and
  • A global roll-out 

The Agoria Solar Team and Zoomforth

The Agoria Solar Team is a group of Belgian engineers competing to construct the most cutting-edge and efficient solar vehicle. Their goal is to increase public awareness of the benefits of clean energy while also promoting Belgium’s strong engineering sector across the world. The team is mostly volunteers, and it largely relies on sponsors’ generous financial aid to fund its global adventures.

With competitors vying for the attention of potential sponsors, Agoria needed a strategy to set itself apart. They came to Zoomforth because they wanted to communicate their message quickly and distinguish themselves from the competition.

The results of using Zoomforth included: 

  • An increase in conversions from outreach to site visit
  • 50% conversion from site visit to meeting  
  • 50% conversion from meeting to partnership

These are just two examples of success stories of properly utilized microsites. Microsites are a powerful marketing tool that, when used correctly, can provide your business with a significant return on investment. 

Some examples of some well-known microsites include: 

Phone screen showing top Spotify artists, set on a pink background

Microsites can provide a company with a more targeted way to communicate with its customers. When a company has a microsite, it can focus on providing specific information about the product or service that is being offered. This type of site also allows businesses to track how people interact with the content. If someone visits the microsite, the business can use this data to follow up and to refine the look and feel of future sites.

How to create a microsite

When creating your microsite, you’ll need to choose a domain or subdomain name. You’ll also need to decide on the content, structure, and layout of your site. The most important thing is to ensure that your microsite is relevant to your target audience and provides them with what they’re looking for.

If you’re not sure how to get started, plenty of online resources are available that can help you create an effective microsite. Just remember to keep it simple, focus on the user experience, and use good quality content. 

Now that we know what microsites are and how they can be used, let’s explore the process of creating one. A microsite should be personalized to best promote a specific product, service, or event. 

Choosing a domain or subdomain name 

The first step is to choose a domain name for your microsite. This can be either a subdomain of your primary domain (e.g., or a new, unique domain (e.g., 

Creating relevant content 

Once you have chosen a domain name, you will need to create content for your microsite. This content should be relevant to your target audience and should focus on the product or service that you are promoting. 

When it comes to website and microsite building, simplicity is vital. Keep the content concise and easy to digest, focus on the user experience, and use good-quality images and videos. If you follow these basic tips, you’ll be well on your way to creating an effective microsite that will help promote your business. 

Setting up web hosting 

The final step is to set up web hosting for your microsite. This can be done through various providers, such as GoDaddy, BlueHost, AWS, or WP Engine. Some companies, like Zoomforth,  take care of hosting for you as a part of their service. Agencies and companies that take care of microsite building often offer this as an additional service. 

Quote image that says "The Zoomforth platform is extremely easy to use, and allows me to design awesome pages for various purposes and audiences. The array of features and options give me control over designing my pages, sharing my content, and conveying my message."

How to host a microsite

Hosting a microsite can be done in various ways, but we will focus on the most common methods used. 

If you are not using your own domain name but rather are using a subdomain (e.g.,, then you likely will not need to set up web hosting since it is usually included in the price of the primary domain. 

There are a few things to keep in mind when setting up web hosting for your microsite. First, make sure that you choose a provider that offers good uptime and reliability. Second, select a package that provides enough bandwidth and storage for your needs. And finally, be sure to read the reviews before making your decision.

If you want to create a microsite but don’t have the time or resources to do it yourself, there are many microsite builders that can help you. These platforms provide everything you need to create a professional-looking microsite, including templates, designs, and even web hosting. 


Microsites are standalone websites that are used for multiple purposes, whether it’s for internal or external usage. They are generally used for the short-term and are not meant to be permanent like websites. 

Microsites can be a great way to elucidate that business proposal, your new job posting, and more. Just remember to keep it simple, focus on the user experience, and use good quality content. 

With these tips in mind, you’ll be well on your way to creating a successful microsite.  

With plenty of applications for building microsites, you can create several of them to upgrade your organization. 

Tell us a bit about your interest in leveraging microsites, and we’ll show you how easy it is to achieve. 

Ready to go digital? Discover how Zoomforth can help you.